Do you know that one person who everyone goes to when they need something? There’s the one handyman that everyone uses, that one swimming pool service pro they can’t live without, that entrepreneur that has the answers? Have you ever wondered how to be a business resource go-to?

Rex Richard of Peak Dynamics, has spent his career nurturing not only his own coaching clients, but his swimming pool clients and other entrepreneurs. He is the go-to for answers or to be pointed in the direction of someone who has the answers.

How To Be A Business Resource Go-To

What can you to do hone your go-to-ability? Rex has compiled this list for your review and implementation.

  1. Talk to your customers. Really talk to them. Get to know them, personally. Dig until you find the reasons why they need to work with you and buy and use the products and services you offer.
  2. Listen to the customer. Keep in mind they are buying your expertise and even your personality as much as they’re buying what you have to sell. If you have two options of a business owner from whom to buy widgets and all things being equal, one of those business owners took time to talk with you and was more personable wouldn’t you choose that person? Of course you would.
  3. Ask question. Remember it is not all about you. It is about the customer. Don’t assume you know what they want. You don’t. Or even if you do, their reasons may be different than the features or benefits you spout off.
  4. Analyze what’s worked… and what hasn’t. Pivot and course correct until most all your interactions are wins.
  5. Ask the customer why he or she would refer you. What experience did they have with you that would make them want to work with you?

Making a sale is great. Making a sale is important if you want to stay in business, but what about building relationships. The better the relationship the more loyal a customer will be to you and it’s much more cost effective to keep a customer than to bring on a new one.

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