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Surround Yourself With Positivity

Surround Yourself With Positivity

Surround yourself with positivity. It makes sense, but do you do that? Our parents told us at one point, “the company you keep says a lot about your character.” We agree. In life and in business, surrounding yourself with positive people will keep you happier and could make you more productive.

You have about 40% control over your own mindset. The rest is predicated on the company you keep and your surroundings. If you aren’t in control of your own 40%, you are more prone to pessimism than you are to optimism.

Surround Yourself With Positivity

  • Step away from it. You need to take a break from your business. You need to make time for yourself and to recharge your mental and physical batteries. Take a ten minute “you” break every couple of hours. Get away from the office and relax and pick up a hobby or indulge in your hobby.
  • What are you grateful for. You need to count your blessings every day. Even when you’ve had a bad day we’ll bet you can find something that went right. The coffee creamer wasn’t curdled. The lights on your drive to the office were green. It didn’t rain. Find something, anything and write it down.
  • Push yourself. Challenge yourself. Take the initiative and be in control of your life, your business and your own happiness. It’s been shown that optimists take charge and are in control of their own destiny. Pessimists sit back and wait for things to happen.

How happy are you? What can you do to be more positive and in control of your destiny and your happiness?  Take some time today to write down what you’re grateful for. Write down the goals you have already achieved in work and in life. We’ll bet you have more going for you than you ever imagined or gave yourself credit for.

What are you waiting for?

How To Take A Side Hustle To Full-Fledged Business

How To Take A Side Hustle To Full-Fledged Business

Whether you’re a Baby Boomer, someone nearing or in retirement, or someone who simply wants to own his or her own business, chances are you have heard of the “side hustle.” You may even have researched how to take a side hustle to full-fledged business but still aren’t quite certain how to make the leap.

We know. We’ve been there and we have worked with people in the same situation you find yourself in right now. They want to supplement their income or they want to leave their full time job and be their own boss and the own master of their career path. A side hustle might just get you there.

A “side hustle” is a way to make extra money and might be an ideal way to test the waters on whether you want to push this side hustle to a full time gig.

 How To Take A Side Hustle To Full-Fledged Business

 What are your goals? 

Do you want:

  1. To just make a little extra money?
  2. Eventually go full time?
  3. Do something that you simply have a passion for without worrying about it becoming a full time gig?

Determine and understand your goals. Write them down. Once you’ve committed your thoughts to paper you will have a clear path toward the goal you’ve set. Setting goals keeps you organized and also lets you see whether you’re actually making money. Consider this: if you want to take your skill at knitting to a full time gig, factor in the cost of materials but more importantly, how long does it take you to knit a sweater? What if you paid yourself a set wage of, let’s say, $25 an hour. If it takes you eight hours to knit the sweater, add in the cost of yarn, and you will need to sell the sweater for at least $200 in order to have made any money. Is your idea viable? Do you just want to knit sweaters “for fun”? Neither is wrong, you just need to know.

Organization matters. You can’t move forward with this plan if you’re not organized in your thinking and in your approach toward taking the side hustle to full time business. You may think you work well in a messy desk, but you truly don’t.

  1. Clean your desk
  2. Write your daily tasks to meet your side hustle goal
  3. Use free organizational tools like Trello to keep track of your projects

Use a tool to organize your goals, your tasks, the people with whom you must meet to achieve your business success goals and your “big idea” projects (break them down into manageable tasks)

What is your brand? While you don’t have to spend thousands of dollars on a brand logo or buy brand colors or fonts for your business card you should have a Facebook page and a website so people can find you. You can create your own business cards at a low cost site like VistaPrint.

Your “brand” also includes the feeling that people get when they meet with you — relaxed, uber professional, somewhere in betwee. Do you always wear a scarf or a bow tie? Those are part of your brand. When you have the money and a focused idea for your side hustle, then it might be time to spend money on a logo and other brand unique items.

Sell yourself. This is usually the hardest part for a new entrepreneur — to market and sell themselves and their product. In order to make a go of this you do need to be a salesman/woman. If you don’t promote what you do, how will people know about you? Sure, once you have brought a few clients on board you can ask for referrals and recommendations, but in the beginning you have to market yourself by yourself.

Starting a new business is a nerve-wracking time because you’re going from a steady paycheck to what could be sporadic income in the beginning. Make sure you have money in the bank to pay your bills for a few months if you decide to jump in full time to your business right now. Or you can ease your way into it by keeping your full time job and working your side hustle in your off time. Neither way is right or wrong, you need to do what feels right for you.

Are you starting a side hustle? Where are you stumped in the process? Ask us, we can help!

Small Business Secrets

Small Business Secrets

Ssshhhh we have some small business secrets to share. Okay, they aren’t actually secrets, they are more like best practices that entrepreneurs should consider when they’re either in the start-up phase or in the growth phase.

It may seem as though there is a “secret society” into which all successful business owners belong and you’re on the outside looking in. It’s not true, but here are some ways in which you can achieve higher business success.

Small Business Secrets

Keep current customers. It is so much more cost effective to keep a current customer than it is to find and nurture a new one. Don’t spend so much time seeking out new customers and new opportunities that you neglect your current clients. Stay in touch with them. Email or call them regularly just to check in. Ask what you can do to help them.

Find an accountability partner or a coach. Running a business can sometimes be a lonely task. It’s easier when you have someone you can bounce ideas off of or who can hold you accountable to business growth items you’ve said you want to pursue. It may be easier to find an accountability partner than it is to share your business frustrations with a spouse or significant other.

Surround yourself with winners. When you hire employees or bring in an outside contractor or freelancer to work with you, make sure you surround yourself with the best. Sure, you will get that occasional “lemon” that you thought was going to be great. Give yourself grace and move on when this happens. Just make sure you “hire slowly, fire quickly.” Don’t keep a bad employee on staff or your business can quickly suffer.

See. These weren’t secrets, but were instead, good business practices that you should consider for your own business. If you’ve decided to become your own boss, take it slow, write a business plan and surround yourself with great people!

 

 

How To Write A Business Plan

How To Write A Business Plan

Are you starting a business? Have you been running a business but have been “winging it” because you’ve never taken the time to write a business plan? If you’re running a business without a business plan you’re not alone. How to write a business plan is something we work with our clients to make happen.

When you have a business plan — and it doesn’t need to be a 100 page document — you have a roadmap toward future success and growth.

How To Write A Business Plan

Don’t be afraid of a business plan — even if you’ve never written one. We’ve put together a few simple steps that can get you on your way toward writing a business plan.

  •  Perform research. In order to write your business plan you need to understand your business and the industry in which you’re operating in and out. Understand your industry and every aspect of your business so intimately that you can answer an investor’s question with no hesitation.
  • Know what you don’t want to do as much as what you want to do. Know your limitations and the limitations of the goods and services you will provide. Don’t think you can be everything to everyone. Choose a niche and laser focus on that. What have you seen others do that you have said, “I will NEVER do that!” or what have you seen that you think, “I definitely want to do that, but differently.”
  • You can use business plan software or simply pull up a Word or Google doc or a piece of paper and a pen. The software you use doesn’t matter as much as getting the plan down on “paper.”
  • Don’t forget the visuals. If you have visuals you can share in your business plan to share the information you’re putting into it — do so. Visuals are more intriguing to a reader than is a “wall of words.” What relevant images can you find to add into your business plan?
  • Make your business plan adaptable for the audience with whom you will be sharing it. Think of your business plan as your resume or elevator speech. Pick and choose relevant items and share that with the audience you’re in front of. Not all audiences want to hear your entire business plan.

Start a business right — with a busines plan. If you don’t know where to begin, reach out to us, we can help.

Should You Have A Business Partner?

Should You Have A Business Partner?

If you’re an entrepreneur operating in a vacuum, chances are you’re feeling stagnant. No one, especially an entrepreneur, should work alone. Entrepreneurs need someone to bounce ideas off of. They need to have someone to whom to be accountable. Should you have a business partner? Maybe you don’t need a partner, but you may want an accountability partner or referral partners.

You probably started your business because of a particular area of expertise and have and a niche at which you’re extremely skilled. Do you know how to do everything required to run a successful business? If you don’t or if you’re not sure, you may need to find a referral partner or an accountability partner.

What do you do with the tasks at which you’re not skilled, like marketing, design or bookkeeping, for example? If you try to do it all, without relying on the strength of trusted partners, you will spread yourself too thin. Look at those items that are not within your core competency that are taking you away from your business and find a way to outsource or partner with someone who can help you with what you aren’t great at and who would benefit from your expertise.

Should You Have A Business Partner?

  • What do you need in a business partnership? What skills do you want your business partner to bring to the table? What do you have to offer in return?
  • Spend time getting to know your potential business partner. Don’t just jump into a relationship simply because you feel the need to find someone, anyone. A business partnership requires mutual trust.
  • Virtual or face-fo-face partnership? With today’s technology you can certainly find a business partner who doesn’t live in your city or state. You do need to have expectations for communication — how often, for how long and an agenda to make the calls mutually beneficial and useful.

Do you need a business partner? What are the pros and cons to you and for your potential business partner? Determine that and move forward.