5 Summer Business Strategies
It's sometimes hard to get motivated especially in the triple digit heat of an Arizona summer. Keep in mind though that chances are your competition isn't taking the summer off. They are moving forward with business plans and business growth. If summer has...
Use Personality To Make The Sale
As entrepreneurs, regardless of our niche area, we are all sales people. It's true. Without making a sale how would you be in business? Whether you're a dog groomer, pool service contractor, blogger, or an accountant you need to sell to remain in business. Here are my...
How To Bring In More Clients
When I am working with coaching clients, one of the questions I hear most often is, "How can I bring in more clients?" or "How can I close more sales?" One item I tell my clients to do is to ask for referrals from current satisfied clients and to ask for testimonials...
Specializing Will Help Your Business Thrive
Have you ever been told, "You can't be all things to all people?" As a business owner, I know it's sometimes difficult to not say "yes" to every project a client or potential client throws at you. I also know that when you're just starting out you are looking...
Make Your ENewsletters Work For You
Enewsletters, used wisely, can help grow your business simply by helping you stay front of mind and in their inboxes on a regular basis. It's not enough to be in their inboxes, but you need to be providing quality information as a way to build your relationships with...
Seeking Out Your Ideal Client
Unless you're a fast food restaurant, chances are you cannot be, nor do you want to be, everything to everyone. You can't mix and match all of your products (sandwiches) and add or subtract other items (condiments) until you are everything to everyone. You will make...
Debunking Networking Myths
If you believe that attending networking meetings will automatically and magically help your business grow, you may want to read this post first. There are networking myths that everyone believes, that may not be true. I do enjoy networking events and do find they are...
Are You In The Middle?
When you walk into a room at a networking event or a conference do you circle the crowd and find a way to insert yourself into a conversation? Do you stand off to the corner by yourself? Do you know how to "work the room?" If you want to be the center of attention at...
Shoe-String Budget Business Marketing
Entrepreneurs are faced with myriad start up costs whether it's renting office space or hiring employees or finding ways to market their business or building a professional team such as a business coach, lawyer or accountant. This could mean a large outlay of cash....
Write A Robust Business Bio
If you want to secure speaking engagements or have clients find you through your blog or website or your social media pages, you need to have a robust business bio. You also need to not only have a robust bio (by that I mean it should have searchable terms for your...