How To Make Your Brand Personality Shine
There is so much that goes into branding your business. You need to think about colors, fonts, logo design, the words you use and you also need to know how to make your brand personality shine through video. Let’s face it – Zoom is now our life and looks like it will...
How To Get Found On LinkedIn
LinkedIn is the social site on which many professionals interact. It is more about networking, sharing professional information and tips and talking business than is Facebook. When you’re on Facebook, chances are you’re showing photos of your cat, sharing recipes,...
Should You Be Vlogging?
Video rules. We have written about that before and it seems to be even more true today than ever before. Why? Because that is how many people consume information. They are watching videos on their phones and tablets more than they re watching television. Should you be...
4 Ways To Up Your SEO Game
If you’re writing blog posts and website content simply to rank in a Google search, you are likely hurting your chances. People who write just for SEO seem to write content that is so laden with SEO terms that the content itself is unreadable (keyword stuffing)....
5 Reasons To Write A Business Plan
A business plan doesn’t have to be so daunting that you decide you might not want to go into business for yourself if you have to craft one. Even if people aren’t talking about business plans – and it seems entrepreneurs are popping up across the country during this...
How To Make A Sale
Are you a sales person? Trick question. If you're in business, you ARE a sales person whether you call yourself one or not. Swimming pool contractors, dog groomers, writers -- all sales people. If they weren't they wouldn't be in business. How to make a sale is...
Is Your Attitude Holding You Back?
How you face adversity can make a difference for an entrepreneur between success and failure. If you’re looking for a way to move forward – even if you face a set back – we have tips that will help you be an entrepreneur who surpasses those who have a negative...
Does Your Business Have A Blogging Culture?
Is your marketing department struggling to engage with your staff? Do your staff and some of your vendors follow you on social media? Do they interact? Are they leaving comments on your blog posts? Does your business have a blogging culture? If you're not sure, now is...
Does Age Matter For Entrepreneurs?
Can you be "too old" to be an entrepreneur? I would say no! Are you willing to put in the work? Do you keep up with trends in your business niche as well as in the technology needed to run a competitive business? Does age matter for entrepreneurs? We don't think so....
Don’t Lose Your Best Employees
Losing a great employee can wreak havoc on a business. There are ways to ensure you don't lose your best employees, but that starts before they have decided to give their notice. Sure you could offer a raise or match the benefits their new employer is offering, but if...